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Rusty Jones Inc. was a company which provided aftermarket rustproofing for vehicles under their "Rusty Jones" trademark. Cars treated with the rustproofing displayed a sticker in the window with the name "Rusty Jones" and a picture of the cartoon character (also named Rusty Jones) from the company's TV commercials. The company was based in Chicago, Illinois, U.S.A.. == Formation == In the 1970s a Chicago company, Body by Thixo-Tex, became successful on a local scale by offering aftermarket rustproofing services to automobile owners. The company engaged an advertising agency, Dawson, Johns & Black, to promote the brand, which they did by creating the Rusty Jones name and character. Company revenue increased fifty-fold within two years, and Rusty Jones became a nationally known service rivaling Ziebart, the previously established leader.〔(Frank Lane, ''Killer Brands'', 2007 )〕 Rusty Jones became a part of Matex Corporation. Rusty Jones was founded by Michael Mater, originally from Milwaukee, WI. He moved to Chicago, IL, around 1965 and founded Matex Corporation around 1970. Matex, the parent company of Rusty Jones, was a modified version of Michael's last name, Mater. Mater was born in 1940 and died in 2002 at the age of 62. The reason for the change in the product name from Thixo-Tex to Rusty Jones was no one could remember the name "Thixo-Tex". Matex Corporation was a privately held corporation with the corporate headquarters located at 6200 North Hiawatha Ave., Chicago, IL. Mater sold Rusty Jones to Beatrice Foods family of companies in 1984 with annual sales of $150 million. He stayed on with Beatrice with a five-year contract as president. Beatrice cannibalized most of the company and cut advertising budgets by more than half. The new owners moved advertising away from NASCAR and allowed the company to lose market share. As the company was failing Beatrice asked Mater if he would buy the company back. He declined due to the damage Beatrice had done to the brand and Beatrice's failure to listen to Mater's protests against the business plan and marketing cuts. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Rusty Jones (company)」の詳細全文を読む スポンサード リンク
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